This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free In - store pick up at LI•LY

The Invisible Power of Scent: Introducing My New Signature Fragrances

 

The way a particular fragrance lingers in the air can transport us to another time, another place—evoking a feeling so visceral it becomes almost tangible. That’s the power of olfactory memory. It’s why a certain perfume can remind you of someone you love or why a particular

Scent is deeply personal, and I believe the best fragrances are the ones that feel like an extension of who we are. They become part of our daily rituals, our moods, our presence in the world. That’s why I wanted my signature fragrances to feel intimate and wearable—distinct but never overpowering, designed to blend seamlessly with the skin and evolve throughout the day.


Each fragrance I’ve created tells a different story. Some capture a sense of nostalgia, like the warmth of sunlit wood and aged paper, evoking the feeling of a cherished old bookshop. Others are more enigmatic—unexpected contrasts of deep resins and airy florals, embodying the tension between strength and softness. Then there are the ones that feel like movement, like the first inhale of crisp morning air before a journey begins.


I love how scent has the ability to mark time, to capture the essence of a season, a place, a fleeting moment. My hope is that these fragrances do just that—not just for me, but for anyone who wears them.


 

Leave a comment